The Innovators Dillema
Clayton Christensen is a Harvard Business School professor who is considered an expert in Strategy and Innovation. Some of his teachings are a must for entrepeneurs, as he makes you think of your product in different ways. Not only does he have a a PHD from Harvard, but was a Rhodes Scholar as well, and is an entrepeneur in his own right, starting two companies. One thing that really sticks out in this short video, is this idea of a consumer, hiring your product to do a job. What job is your product supposed to do?
For a longer MP3 of a talk he has given, I suggest, Capturing the Upside that he gave at the open source business conference. It can be found here:
http://itc.conversationsnetwork.org/shows/detail135.html
For a longer MP3 of a talk he has given, I suggest, Capturing the Upside that he gave at the open source business conference. It can be found here:
http://itc.conversationsnetwork.org/shows/detail135.html
Labels: marketing, motivation
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