Monday, May 18, 2009

Can you offer a rebate?

Do you know what percentage of people send their rebates in? I have seen numbers of at most, 40% and as low as 2%. Why do you think companies love rebates? It encourages people to buy based on the rebate, but very few actually send them in.

Admit it, you forgot to send the rebate in on your cell phone didn't you? I know I did. That little small print reminds you that you only have 30 days to send it in. Ooops.

Can you offer a rebate on your product to get them to buy? I have not seen the numbers yet but I imagine the smaller the rebate, the smaller the response rate.

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