Premium versus Luxury

Seth Godin has a great article on Luxury versus Premium. I personally want my products to be Premium products. Luxury products can be to much work. Not only do you have to persuade people your products offer value without any compelling difference between yours and another product (besides price), but protecting that luxury moniker is quite time consuming. eBay continually gets sued by luxury good manufacturers trying to protect their distribution channel and prices. Trademark and copywrite infringement is a huge deal. A premium product sells itself.

http://www.typepad.com/services/trackback/6a00d83451b31569e201156f6d03b8970c