Thursday, February 18, 2010

Can we believe what people tell us

Long video but, Malcolm Gladwell has written multiple books. In this video, he talks about various highly successful products, that initially received very poor reviews. The main example is the Herman Miller Aeron Chair, but also talks about Coke, Pepsi and All in the Family. Be careful about being discouraged by people telling you they don't like your product. Don't let it stop you from bringing it to market, because sometimes, people won't know why they like, or dislike a product. Interesting video.

Watch Malcolm Gladwell (2004) Pop!Tech Pop!Cast - video in Educational View More Free Videos Online at

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